Ads help us pay the bills. Free Pandora listener accounts are primarily supported by advertising, including video, audio and visual advertisements.
Pandora's streaming music service is associated with significant costs, including music royalties we pay on every song we play, each and every time we play it. Advertising allows us to cover those costs while offering you a lot of great music for free.
Upgrading your Pandora account to Pandora One, our paid subscription option, will remove all forms of outside advertising from Pandora. You can upgrade to Pandora One here.