Why Ads?


Purpose of ads
Why am I receiving ads from the wrong city?



Purpose of ads
Ads help us pay the bills. Free Pandora listener accounts are primarily supported by advertising, including video, audio and visual advertisements.

Pandora's streaming music service is associated with significant costs, including music royalties we pay on every song we play, each and every time we play it. Advertising allows us to cover those costs while offering you a lot of great music for free.

Upgrading your Pandora account to Pandora Plus, our paid subscription option, will remove all forms of outside advertising from Pandora. You can upgrade to Pandora Plus here.


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Why am I receiving ads from the wrong city?

 

We target ads based on your registration information (zip code, gender and birth year) to provide relevant advertisements. If you are receiving ads that aren't relevant to your current location, you might want to double-check that all your registration info is up to date.


For more info on how to update your zip code, click here.

For more info on the information we collect during the registration process, click here.

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