Partnering with Pandora

My music plays on the radio service but how do I make it available on Pandora Premium and Pandora Plus?

I'd like to use a distributor service to help get my music on Pandora. Who do you suggest?

Who administers publishing for Pandora partners?

I run a record label. How do I work directly with Pandora?

If I work with Merlin, do I need to establish a direct delivery feed to Pandora to supply my music and metadata?

 

My music plays on the radio service but how do I make it available on Pandora Premium and Pandora Plus?

 

In 2016, Pandora changed our model from a statutory service where music is played and paid through Sound Exchange to a direct licensed model where we need specific rights granted us to us for these interactive features. Pandora went out and licensed music from all the major labels, aggregators, distributors that include thousands of independent labels. If you want your music to be featured in Pandora Premium and Pandora Plus, then you should participate in our direct deal with your distributor. You will benefit from access to the new interactive features, reporting, analytics and the on-demand service by using your distributor.

 

If you do not have a direct deal with Pandora, directly or through a distributor, you will not be able to take advantage of these features and be played using a statutory license.

 

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I'd like to use a distributor service to help get my music on Pandora. Who do you suggest?

 

We think that is a good option as well. Good distributors offer robust royalty accounting, analytics, marketing support, sync licensing, publishing administration as well as delivery to dozens of music services worldwide. Here are some that we work with:

A-Train www.a-train.com
AWAL https://www.awal.com
Believe www.believemusic.com
CDBaby www.cdbaby.com
Distrokid www.distrokid.com
IDOL https://idol.io
FUGA’s IIP http://fuga.com
Ingrooves www.ingrooves.com
One RPM https://onerpm.com
Orchard http://www.theorchard.com/
Phonofile www.phonofile.com
State 51 www.state51.com
Symphonic www.symphonicdistribution.com
Tunecore www.tunecore.com

 

Beyond these, there are dozens of other partners we work with that specialize in various genres like Dance or in particular regions of the world to suit your needs. Contact us at artist-support@pandora.com if you have questions.

 

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Who administers publishing for Pandora partners?

 

For public performance rights, Pandora has agreements in place with all US performance rights organizations (PROs); e.g. ASCAP, BMI, Global Music Rights (GMR), and SESAC. Each PRO has different royalty distribution schedules; please check with your PRO for their payment schedule. For mechanical rights, Pandora has retained Music Reports, Inc. (MRI), a trusted administration services provider, to ensure Pandora's interactive services are licensed and all mechanical royalties are paid accurately and punctually. Songwriters and music publishers should ensure that their PRO and MRI both have up-to-date contact, catalog, and payment information.

 

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I run a record label. How do I work directly with Pandora?

 

If you are an established label and you control your digital rights rather than your physical or other distributor, you may want to work with Merlin, a global rights agency that represents well over 10% of the global music market share. Merlin represents the rights of its members to protect and enhance their ability to compete in the ever changing world of digital music. Merlin is not a distributor or aggregator but (amongst other things) provides a path for independent labels capable of managing direct relationships with digital partners, such as Pandora. Merlin members are some of the largest independent labels and distributors in the world. Companies like Beggars Group, Curb Records, Epitaph, Merge Records, Ninja Tune and Secretly Group and even aggregators and distributors like eOne Entertainment, Kontor, Phonofile, PIAS, Redeye and many others make up Merlin, so you're in good company.

Please visit www.merlinnetwork.org for more information.

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If I work with Merlin, do I need to establish a direct delivery feed to Pandora to supply my music and metadata?

 

Yes. Please visit https://delivery.pandora.com for full details and best practices on how to deliver content to Pandora.

 

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